leads the way to promote new
Lititz, Pa. - Sauder's Quality Eggs, a
family-owned and operated firm that is a leader in Pennsylvania's
agricultural industry, is at the forefront of the commonwealth's
new Pennsylvania Preferred program.
Paul Sauder, president of Sauder's Quality
Eggs, Lititz, Lancaster County, today called on other agricultural
businesses to join and promote the program being launched
this year, beginning with activities at the 2004 Pennsylvania
Farm Show in Harrisburg.
Developed by the state Department of Agriculture,
Pennsylvania Preferred will reach out across the commonwealth
to sign up food and timber producers, grocers, restaurants
and other agricultural-related businesses. The program
will promote sales of Pennsylvania fresh and processed products
that will bear the PA Preferred logo.
click here to visit the PA Preferred website
"The best way to promote
Pennsylvania agriculture is to help our farmers and producers
be more profitable," said Sauder. "We certainly
can benefit from an additional marketing edge, and Pennsylvania
Preferred is designed to do just that."
Sauder noted that promoting
Pennsylvania food products, helping these agribusinesses stay
economically viable, also helps maintain land as farmland.
Sauder's Quality Eggs processes
and markets about 150 million dozen (or 1.8 billion) eggs,
produced by a network of family farms, for the Northeast market
each year. Sauder is a pioneer in egg safety, including
as a developer of the Pennsylvania Egg Quality Assurance Program,
and in animal welfare issues at the state and national levels.
Pennsylvania Preferred is being
launched in 2004, with initial outreach efforts slated for
the Pennsylvania Farm Show. Sauder's Quality Eggs will
be part of the Culinary Connection Market as part of Farm
Additional outreach will be
through industry conferences, association meetings and other
sessions throughout the year. Marketing efforts are
to include point of purchase information.
Sauder helped develop program
criteria and recently participated in a briefing for the Pennsylvania
Senate and House Agriculture and Rural Affairs committees
on the project. Criteria include requirements regarding
the proportion of the product produced or processed in Pennsylvania.
A formal registration system
is now being developed, and Sauder pledges to be among the
first to participate.